Many companies either end up failing to spot their best opportunities, or fail to fully exploit them.

The main reason for this is that they operate their marketing more or less in isolation from their business development.

Laitmon practices an interdisciplinary approach to business development and marketing that not only creates prime opportunities but then maximizes their benefits to ensure clients get the most out of them.

By integrating marketing, public relations, merchandising and promotional initiatives as the project dictates, our expertise in marketing through the many classes of trade in the U.S. leads to increased channels for product distribution, resulting in higher brand visibility.

It's this approach that led to Piaggio appointing us to spearhead the re-launch of Vespa scooters after a 20 year absence from the U.S. market.

Whether you're looking to launch or re-launch a product in the U.S., review your product positioning, or initiate a PR campaign, we know how to connect the dots from opportunity to success.

The result is leverage.

To learn what we can do for your brand, give us a call, or email us.

 

In 2000, Laitmon was named as the U.S. representative for Piaggio & Co. SpA, maker of the Vespa motor scooter. The assignment: To re-launch the Vespa brand in the United States after a 20-year absence. >>

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