It is understood that the barter company needs to compensate the client for acquired inventory with product, media, or services at prices equal to current market value. To deliver this, the barter company needs to generate relationships, creating trade and leverage for products and services at favorable ratios. For a product, the pricing quoted to a client should be comparable to the lowest cost available, and for media at the best-negotiated rates. The form of payment to the barter company can be 100% in traded product, or on a part-cash/part-trade basis not to exceed pricing referred to above.