Selecting the right PR firm for a project is a project in and of itself. The choice can greatly affect the quality and quantity of media coverage your initiative receives, which in turn affects the impression consumers have of your company and products.

As the PR industry has matured, agencies have become more specialized. This only adds to the selection dilemma for companies unfamiliar with the industry, particularly for companies from outside the U.S.

Having worked with many PR agencies for different clients with diverse needs, we give you a head start in the selection process. And we don't stop there. Nothing jump starts PR coverage like having an issue to talk about. Presenting the right issue to the right media outlets leads to a better share of voice and a more cost-effective PR campaign.

So we focus on identifying potential areas that could bring about the results a client needs; then we shape an issue to enhance its attraction for media. Once those initial efforts translate into media coverage, the next step is leveraging the success and responses from the accruing publicity.

The PR agencies Laitmon retains are adept at capitalizing on the buzz, by developing strategic alliances, channel partners and co-promotions - and so increasing the longevity of your PR presence. See how we did it for Vespa.